If you’ve been an entrepreneur for more than five minutes, you’ve heard your share of miracle money stories…
Ex. “How I made $30,000 in two days!! Follow my fool proof 10 step plan and you can too!!”
Or how about miracle social media strategies?
Ex. “I reached 1,000 instagram followers in one post. Drop a YES if you want my secret algorithm hack that NO ONE knows”
Listen, I’m not saying that these stories can’t happen. Posts go viral, something just clicks with money, and the truth is that people really are doing this every day. However, it is not one miracle code or model that just anyone can make work for their business.
And, hear me out, there isn’t a single person who has woken up in the middle of the night, decided to throw a random post on instagram then woke up to a million followers and an extra $30K in the bank.
The reality is that behind every “overnight successs”, there was a system. A very strategic system that is unique to your own vision and business.
I know that every person can find success, so if you are looking for that secret sauce that everyone claims to have… let me unveil the truth and give you the top tips you need to develop your strategy to success.
Tip #1 – Identify Your Audience
At a networking event the other night, I spoke on writing copy that sells solely because it helps you connect with your audience.
However, when I talk to entrepreneurs who are either starting or feel stuck in their business, the biggest problem area identifying their audience.
It’s a fact that you simply cannot serve everyone, and when you speak to everyone, you speak to no one. In fact, it turns buyers off to find that this unique product or service is for just… anyone.
Look at it this way, if you went to a restaurant expecting asian cuisine and they last minute switched up their menu and offered you escargot instead, what would your response be?
“How did they read my mind? I came for sushi but I didn’t know I was actually craving some snails!!”
Or
“What the hell? That’s a little unappetizing and actually, pretty inconvenient.”
In fact, even if they offered you sushi after the menu switch, you’d probably be way less likely to accept, and definitely way less excited.
It’s the same with your business. If you try to offer too many services, or cater to everyone, you’ll end up pushing them away… especially your ideal buyer.
What you offer is unique and one of a kind. It’s tailored just for ______ (insert customer name) and girl, it’s YOUR job to make them feel that your offer is created just for them every time.
Tip #1 1/2 - Stick to Your Audience
The biggest mistake I’ve seen entrepreneurs make once they select their audience, they shift too quickly if they don’t see immediate results.
You need to stick to your message to your ideal client. If you change audiences too quickly, you lose credibility.
Are you a business with products for new moms? Are you starting a monthly subscription box for teenagers? Or, are you an online health coach offering stellar transformation packages for female entrepreneurs?
Your next step is to get more detailed. Choose a gender, an age group, a monthly/yearly income for your audience, even draft out what they would wear. Speak directly to them, and stick with it.
Tip #2 – Give, Give, Give, Sell
One trap new businesses fall into is constantly trying to sell your product or service.
You know that instant annoyed/perturbed feeling you get when a sales call pops up on your phone? Let’s not create that for our audience.
Here’s what you do: You give solid and helpful information or, possibly products (if it fits in your budget), over and over… and then you sell.
Here are some “give” ideas:
- Email with a discount code - Blog post with pro-tips and information your audience can use - A downloadable PDF with relative content - An e-book
Then when you’ve followed the pattern of give give give, you pitch your service or product.
Example: Let’s say I am selling a course on de-cluttering your house.
First, I’ll write a killer blog post on a tested system that gives you the first steps to de-cluttering.
Then, I’ll send an email with a free “Getting Started 10 Day Challenge”as a downloadable PDF to my list.
Next, I may record a social media video tips and suggestions, or showing the transformation I offer as a “before and after”
THEN, I sell my course.
Focus on giving more value than you receive, and your audience will see that you can solve their problem.
Tip #3 - Professional Pricing
Stop getting in your own way with pricing. Don’t overthink it. Just let the numbers do the talking.
Here’s my favorite story on this subject:
A local professional photographer with over 20 years experience taught Photography 101 at the community center because he loves mentoring others.
One of his students, fresh out of the intro course, who had literally owned a camera less than six months, pitched his services to photograph a wedding against the professional photographer. Out of those two choices, a newbie and a 20 year pro, who would you choose?
Well, the newbie priced his photography a $1000 higher than the professional photographer with years of experience.
When the bride and groom saw a higher number, they immediately thought, “That’s the better photographer.”
The newbie got the job and the pro learned to raise his prices.
The moral of the story is that if you offer a legitimate product or service that is needed, offer professional prices. If you don’t believe in what you offer… there’s someone else who will gobble up that buyer.
Adjust your pricing to the needs of your business and let it be exactly what it is.
(P.S. If you have a pricing roadblock, we can help with that!)
Tip #4 - Survey Your Audience
Once you have established an audience, whether it’s 5 people or 500, check the temp and survey to dial in more on their pain points.
Ask them what they want to improve.
Ask them what they need.
Ask where do they need help.
Start asking deeper questions to find out what the REAL pain point is in the life/business/etc.
What keeps them up at night?
These are your people, and by being in your audience, they have already invited you in. Check in and see how they are doing and what they truly need.
Ever spent hours of your time putting together content that no one read or used? Yeah, don’t waste your time anymore.
If your audience members say, sure I’d love to get more done but I have no time!
You will provide time savers and tips on how to fit more in your planner.
The best ways to survey your audience are: ask questions on social media, create an online survey (Google is free), send an email out with questions and provide an incentive for responses (like 20-minute consultation or a gift card to Starbucks).
Tip #5- Call to Action
One of the easiest ways to engage your audience and encourage buyers to purchase is as simple as a…
CALL TO ACTION
Never, ever, just post on social media without guiding your audience to their next step.
Buy Now
Give me that freebie!
I want in!
Shop now
Comment below
Swipe up
Enter the Giveaway
Get creative here and have a little fun with it. Test out some calls to action and see what works best for you BUT you will be amazed by the responses by simply guiding your audience with a Call to Action.
Bonus Tip: GET YOUR EMAIL LIST TOGETHER
Yes, I yelled there. But friend, I cannot over exaggerate this tip.
Start an email list. Start it now.
It is one of the best ways to connect with your audience and create sales.
Marketing expert, Jeffrey Lant, said that to enter your buyers' subconscious, you have to contact them 7 times within 18 months.
Your email list makes this easy.
Also, Nathalie Lussier (copywriting professional) claims that building an email list is crucial to building a relationship with customers in an intimate way. She wrote, “People consume email differently than they do other media, and it still converts to sales better than other mediums at this point… I see spikes in sales every time I send an email.’”
Source: https://www.campaignmonitor.com/blog/email-marketing/2014/08/importance-building-email-list/
It may seem old school, but trust me on this. Emails are the key to establishing trust which leads to serving more people and making more money in your business. Don’t sleep on this tip: you will kick yourself the longer you wait!
Implement these 5 tips consistently, and watch your business soar!
Are you ready to build your business and create your legacy?
We believe every woman can build a legacy when she operates in her own unique zone of genius with passion, creativity, and determination. At Legacy Creative, we help female entrepreneurs scale their dream business by giving them a back-pocket business coach and team to support their business, giving back the time and freedom they deserve to realize their dreams and push their businesses forward. Click here to apply to work with with us today!