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Does Being an Entrepreneur Have to Be So Hard?

Sheridan Cotrell Founder and CEO

These days, there’s a strong focus on social media marketing and creating an online presence. I see many of my clients invest a ton of time in those things, doing it right, researching algorithm or paying for social media strategy, but they often forget the most important thing. Selling.

(It’s as if they are avoiding the very thing that makes money!)

If you’re intimidated by sales or think it’s something you can’t do, then you’ve come to the right place. And I'm going to break it down and make it really simple for you: Being successful in sales comes down to connection.

It’s about making a connection, establishing a relationship and sticking with it. That is not something a fancy website or a clever social media post can do, but you can!

Sales strategy starts by asking yourself, how can I serve people? It’s this small shift in mindset that starts with thinking about what you can do to meet a need that you thinking about what you can do to meet a need that someone. Ask yourself what you have to offer them that will help them. Think of what you sell as a gift – your gift to them, and watch your focus go to forming a relationship, versus just making a sale. Here are some steps to take if you find yourself struggling or intimidated by sales.

First, let's start by taking a look at your sales process.

Like relationships, consistency in your sales process takes tim. It’s rare that someone buys from you on the first meeting, right? It usually takes multiple contacts before someone realizes the value of what you offer. I encourage you to dig into a sampling of your recent sales and determine how many touches it takes to convert a lead into a sale.

After this, commit to tracking that process. Seeing it broken down can provide valuable insight into where leads are dropping off, and where you can create engagement or streamline your process. Double down on your follow-through, and you’ll see results.

Second, audit how much time you spend on activities that don't bring in income.

Are you investing hours on marketing or developing your website, but not on follow-ups with those who you've connected with on these platforms? That personal touch is what makes the difference. If you’ve broken down your sales process you’ve identified the activities that are making you money, make a commitment to those activities and you’ll see a return (increased sales) on your (time) investment.

Consistency will pay off!

Third, wrong focus on social media

Sometimes I see people fall into a trap thinking that their perfectly polished social media persona and online presence will bring in sales. If that was the case, a website would do that. The real key with converting customers and selling on social media, is to put the social back into it. Focus on building your "Know, Like, Trust" factor" because people crave a more intimate connection on these platforms. If you go the extra step and show them that you care, beyond just curating perfect content, you'll see sales take off. Your interaction must be real and sincere, and to do that you need to just be yourself.

I can’t emphasize enough how important relationship is to sales. If you shift your mindset to think of each sale as a relationship – and focus on building those relationships at each stage in the process – you’ll find sales much easier. Here at Legacy Creatives Consulting, we offer a wide variety of business strategy and business building resources including a custom sales strategy to boost your income and take your sales to the next level where you can scale your business and it doesn't have to be so hard. If you're ready to drop the hard and start focusing on sales as a relationship, generate profit and get that freedom you crave doing what you love, connect with us here and let's set up a time to see what that looks like for you!

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