Ready to increase visibility and self-esteem to achieve high performance in your business? Here's your guide!
Selling is a skill that needs to be developed and honed. It is an art form, and it requires finesse, confidence, and strategy. In particular, when it comes to selling yourself or your brand as a professional woman in business, that high level CEO of your company, there are several simple steps that are often overlooked. However, once you implement them, you can increase not only your visibility to reach your ideal client, but confidence that you are that expert, high performer in your field. Let's dive in to what this looks like:
First - Market Your Brand to Establish Authority
Marketing your brand is more than a pretty logo or brand colors. It's about marketing to establish expertise. You need to establish yourself as an authority by creating content that will draw attention to you or your product or service. This could include social media posts, blog articles, videos, podcasts, or any other type of digital content - but instead of doing it all at once, focus on 1-3 platforms that speak most to you, and that you enjoy being on. The goal here is to create a consistent narrative that resonates with your target audience while simultaneously showcasing the unique qualities that make you stand out from the competition.
Second - Develop a Personalized Sales Pitch (aka your 30 second elevator speech)
Once you have established yourself as an authority by marketing your brand consistently over time, the next step is to develop a personalized sales pitch that speaks directly to your target customer base. You can do all the consistently marketing you want online, but if you can't market yourself in person, your sales will always fall flat. If the term "sales pitch" seems intimidating, think of it instead as a way to engage and relate to your target audience. It should be engaging, yet direct and include language that resonates with potential customers on an emotional level. The goal here is to establish a connection with them, so they feel compelled to purchase from you instead of from another business. Crafting this kind of sales pitch takes practice but practice makes permanent. Plus, the more permanent it feels, the easier and more fun it becomes to promote yourself and your expertise. After all, if you can't get fired up about what you have to offer, who will?
Third - Deliver On Promises One of the biggest missteps we see with entrepreneurs and those who provide a service, is that they are all show and no go. If you make grandiose claims about how amazing your product or service is but then fail to deliver on those expectations every single time, customers won’t stay loyal very long—or worse still—they may not purchase from you at all!
So make sure that whatever promises are made on the outset, and during the sales pitch, are delivered upon every single time; this will help boost both customer loyalty and visibility moving forward and allows your performance and authority to speak for itself. (which hint - leads to sales on repeat!)
In conclusion, selling yourself or your products or services as a CEO, professional woman in business requires developing certain key skills such as marketing yourself effectively and creating a personalized sales pitch tailored specifically for potential customers; perhaps most importantly though, it also entails delivering on promises made during the sales pitch in order to ensure customer loyalty longterm which will further increase both visibility and self-esteem for high performance in business overall. With these strategies combined together into one effective plan of action, success becomes much more achievable! Need help one more of these areas to increase visibility and drive traffic to your business? This is exactly what we do for female entrepreneurs like you! Contact us today and let's chat how partnering with Legacy Creatives helps you increase profits while getting back your time!